Push Gaming, a B2B casino games developer from London, England, has struck a ‘landmark agreement' with major igaming brand 888casino to add to its list of major partnerships.
Push Gaming already supply software to a whole host of big names in igaming, such as online casinos Casumo, JackpotJoy and LeoVegas, but this could be their biggest coup since gaining licenses from the Malta Gaming Authority and UK Gambling Commission in 2020.
The Push Gaming slots that will first get their time in the 888casino spotlight are Jammin' Jars, Jammin’ Jars 2, Razor Shark, Mystery Museum and Wild Swarm, while you can expect additional games from the supplier at 888casino in the near future. Jammin’ Jars 2 is a slot that took the best bits from Jammin’ Jars and built on them, taking the maximum win from 20,000x to 50,000x.
Push Gaming bosses hope the new partnership, which they labelled a ‘landmark agreement’, will provide a big boost in exposure to their award-winning games, building the company’s name all around the world. 888casino’s UK market the first to get their hands on these exciting slot games. Push Gaming will have a broader platform from which to compete with the best UK slot games.
Fiona Hickey, Head of Sales at Push Gaming said: “It’s another deal with another tier-one partner. We’re delighted that these are the types of agreements we’re signing – it’s testament to the quality of our content and our player-first approach in everything we do.
“888 is one of the world’s leading online betting and gaming companies and our partnership presents a fantastic opportunity to build on our recent successes, with our exposure in key markets significantly enhanced.”
Conquering new lands is a major part of Push Gaming's strategy, so don't be surprised if they make a play for Canada if, as is expected, it becomes regulated market later this year.
Talya Benyamini, Vice President B2C Casino at 888, said: “We are excited to be partnering with Push Gaming to strengthen our content offering as part of our product-leadership strategy.”
She also said that adding Push Gaming’s products to their casino portfolio would help deliver their commitment of offering players an entertaining and varied gaming experience. “We look forward to working with Push Gaming in the coming months,” said Benyamini.
Push Gaming have been making a consistent push for growth in recent months, with this new 888casino partnership just the latest in a string of eye-catching deals. In December, the company went live in Romania and in November, they struck an agreement to supply UK-based MrQ with igaming content. And there is more expansion across Europe planned for later this year.
